Executive Summary / TL;DR
SEO gets you ranked in search results, AEO gets you picked as the direct answer in snippets and voice search, and GEO gets you cited by AI assistants. Most businesses need all three working together.
SEO — Search Engine Optimisation
SEO improves where your pages rank on Google and Bing through technical health, relevant content and authority from links.
AEO — Answer Engine Optimisation
AEO structures content as direct answers so you win featured snippets, People Also Ask boxes and voice assistant responses. FAQ schema and question-led headings are key.
GEO — Generative Engine Optimisation
GEO focuses on AI chat assistants. It relies on a clear brand entity, trustworthy sources and content that AI can easily quote.
Which one do you need?
Start with SEO as the foundation, layer AEO into every page with clear Q&A sections, and invest in GEO as AI search grows. One well-structured page can serve all three.
Relevant Capability
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