Meta Ads (Facebook & Instagram)
Services
Lead generation and sales campaigns on Facebook and Instagram with scroll-stopping creatives, Conversions API tracking and structured testing.
- People on Meta apps
- 3B+
- People on Meta apps
- Server-side tracking
- CAPI
- Server-side tracking
- Creative tests
- Weekly
- Creative tests
Overview
What is Meta Ads?
Facebook and Instagram ads that generate leads and sales.
Meta Ads — on Facebook, Instagram, Messenger and WhatsApp — let you reach precisely the people most likely to buy, based on interests, behaviour and lookalike audiences. It is the best channel for creating demand and scaling D2C brands.
Success on Meta depends on creative and data. We produce scroll-stopping creatives (static, video and reels), set up Pixel plus Conversions API for reliable tracking, and run structured tests to find winning hooks and audiences. Click-to-WhatsApp campaigns turn ad interest into direct conversations.
Scope of Work
What We Deliver
Lead Gen & Sales Campaigns
Campaigns built for leads, purchases or messages.
Creative Production
Static, carousel, video and reel ad creatives.
Pixel & Conversions API
Accurate tracking even with browser privacy limits.
Lookalike & Retargeting
Audiences built from your best customers and visitors.
Creative A/B Testing
Test hooks, formats and offers to find winners.
Click-to-WhatsApp Ads
Ads that start WhatsApp conversations with prospects.
Value Proposition
Key Benefits
Precise Targeting
Reach the right people by interest and behaviour.
Create Demand
Introduce your brand to people not yet searching.
Cost-Effective Scale
Reach large audiences at low cost.
Direct Conversations
WhatsApp ads start sales conversations instantly.
How We Work
Our Meta Ads Process
- 01
Audit & Tracking
Pixel, CAPI and account structure reviewed.
- 02
Creative & Audiences
Creatives produced and audiences built.
- 03
Launch & Test
Structured testing of creatives and audiences.
- 04
Optimise & Scale
Scale winners and refresh creatives regularly.
Tools & Platforms
- Meta Ads Manager
- Meta Business Suite
- Conversions API
- WhatsApp Business
- Canva / Adobe
- GA4
Who It's For
- D2C and e-commerce brands
- Real estate and education leads
- Restaurants and local offers
- Events and launches
Meta Ads FAQs
Clear, transparent answers to help you make informed security and digital growth decisions.
Facebook ads or Google ads — which is better?
Google Ads captures existing demand from people searching. Meta Ads creates demand through targeting and creative. Most businesses benefit from both.
How often should ad creatives be refreshed?
Typically every 2–4 weeks, or sooner when frequency rises and performance drops. We keep a pipeline of new creatives ready.
Can Meta ads generate leads directly on WhatsApp?
Yes. Click-to-WhatsApp ads open a chat with your business, which often converts better than forms for Indian audiences.