GEO (Generative Engine Optimisation)
Services
Generative Engine Optimisation makes your brand the source AI assistants trust and cite — through entity building, structured data, authoritative content and brand mentions across the web.
- AI engines tracked
- 5
- AI engines tracked
- AI visibility report
- Monthly
- AI visibility report
- Competitive advantage
- New
- Competitive advantage
Overview
What is GEO?
Get your brand cited by ChatGPT, Gemini, Perplexity and AI Overviews.
Generative Engine Optimisation (GEO) is the practice of making your brand the source that AI assistants — ChatGPT, Google Gemini, Perplexity, Microsoft Copilot and Google AI Overviews — trust, mention and cite when people ask questions about your industry.
More buyers now ask AI tools for recommendations instead of scrolling search results. GEO builds a clear brand entity across the web, publishes citation-worthy content with facts and sources, adds structured data and llms.txt, and earns mentions on the sites AI models rely on. We then track how often and how positively AI engines mention your brand.
Scope of Work
What We Deliver
AI Visibility Audit
How ChatGPT, Gemini, Perplexity and Copilot describe you vs competitors today.
Entity Optimisation
Consistent brand facts across your site, Google, LinkedIn, Wikidata and directories.
Citation-Worthy Content
Clear definitions, original data, statistics and expert quotes AI can cite.
Structured Data & llms.txt
Schema markup and machine-readable summaries for AI crawlers.
Brand Mentions & PR
Mentions on trusted publications, forums and review sites.
AI Share-of-Voice Tracking
Monthly tracking of brand mentions and sentiment in AI answers.
Value Proposition
Key Benefits
Be Recommended by AI
Appear when buyers ask AI for the best provider.
First-Mover Advantage
Most competitors have not started GEO yet.
Stronger SEO Too
GEO improvements also strengthen Google rankings.
Accurate Brand Info
Correct what AI tools say about your business.
How We Work
Our GEO Process
- 01
AI Visibility Baseline
Test key prompts across AI engines and record results.
- 02
Entity & Technical Fixes
Schema, llms.txt, profiles and brand facts aligned.
- 03
Content & Mentions
Publish citation-worthy content and earn mentions.
- 04
Track & Refine
Monthly prompt tracking and optimisation.
Tools & Platforms
- ChatGPT
- Google Gemini
- Perplexity
- Microsoft Copilot
- Google AI Overviews
- Schema.org
- Ahrefs Brand Radar
Who It's For
- Brands in competitive categories
- B2B and professional services
- Education and training providers
- Businesses already investing in SEO
GEO FAQs
Clear, transparent answers to help you make informed security and digital growth decisions.
What is GEO?
GEO (Generative Engine Optimisation) is the practice of optimising your content and brand so AI tools like ChatGPT, Google Gemini, Perplexity and Google AI Overviews mention and cite you in their answers.
How is GEO different from SEO?
SEO targets ranking positions in search results. GEO targets being quoted or recommended inside AI-generated answers. Strong SEO is the foundation; GEO adds entity clarity, citations and answer-ready content.
Can you guarantee ChatGPT will recommend my business?
No one can guarantee AI outputs. GEO significantly improves the likelihood and accuracy of mentions, and we measure progress monthly with consistent prompt tracking.
What is llms.txt?
llms.txt is a plain-text file on your website that summarises your business and key pages for AI systems, making it easier for them to understand and reference your content.