AEO (Answer Engine Optimisation)
Services
Answer Engine Optimisation structures your content as direct, concise answers so you win featured snippets, People Also Ask boxes and voice assistant results.
- Featured snippet goal
- Position 0
- Featured snippet goal
- People Also Ask
- PAA
- People Also Ask
- Assistant ready
- Voice
- Assistant ready
Overview
What is AEO?
Win featured snippets, voice search and 'People Also Ask'.
Answer Engine Optimisation (AEO) is optimising your content to be selected as the direct answer — in Google featured snippets, People Also Ask boxes, and voice assistants like Google Assistant, Siri and Alexa.
Answer engines reward content that answers a specific question clearly and concisely, near the top of the page, with supporting structure. We research the real questions your customers ask, create answer-first content and add FAQ, HowTo and QAPage schema so search engines can lift your answer directly.
Scope of Work
What We Deliver
Question Research
Find the real questions customers ask on Google, forums and AI tools.
Answer-First Content
Concise 40–60 word answers followed by depth and proof.
FAQ / HowTo Schema
Structured data that makes answers machine-readable.
Featured Snippet Optimisation
Format content as paragraphs, lists and tables that win snippets.
Voice Search Optimisation
Conversational phrasing and local intent for voice queries.
SERP Feature Tracking
Track snippets and People Also Ask appearances monthly.
Value Proposition
Key Benefits
Jump Above Organic Results
Featured snippets appear above position 1.
Build Authority
Being 'the answer' positions you as the expert.
Voice Search Visibility
Be the answer assistants read aloud.
Feeds GEO Too
Answer-ready content is easier for AI to cite.
How We Work
Our AEO Process
- 01
Question Mapping
Collect and group high-value customer questions.
- 02
Content Structuring
Rewrite and create pages in answer-first format.
- 03
Schema Implementation
FAQ, HowTo and QAPage markup added and validated.
- 04
Track & Expand
Monitor snippets and expand to new questions.
Tools & Platforms
- AlsoAsked
- AnswerThePublic
- Google Search Console
- SEMrush
- Rich Results Test
- Schema.org
Who It's For
- Businesses with many customer questions
- Healthcare, legal and finance providers
- Education and training providers
- Content-driven brands
AEO FAQs
Clear, transparent answers to help you make informed security and digital growth decisions.
What is AEO?
AEO (Answer Engine Optimisation) is optimising content to be selected as the direct answer by search engines and voice assistants, such as featured snippets and Google Assistant or Siri responses.
Do I need AEO and GEO separately?
They overlap. AEO focuses on direct answers in search and voice; GEO focuses on AI chat assistants. We usually run them together with SEO.
Does FAQ schema still help in 2026?
Google shows FAQ rich results less often than before, but FAQ schema still helps search engines and AI systems understand your answers, which supports snippets, AI Overviews and GEO.
How long should an answer be to win a featured snippet?
Aim for a direct answer of about 40–60 words right after a question heading, then expand with detail, lists or tables below.